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Joseph Jaffe
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http://www.jaffejuice.com/about.html
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Advertising
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Consultant, speaker and thought leader on new marketing. President and Founder of jaffe, L.L.C. (www.getthejuice.com) - a "New Marketing" consulting practice.
Jaffe, L.L.C. works with both the buy and sell sides, offering a suite of strategic and creative services, agency relations consulting and training, and custom publishing and speaking opportunities.
His clients include MSN, Google, Reuters, CNET Networks, ESPN and the AAAA's.
He has spoken to audiences in North America, London, the Netherlands, Turkey and South Africa and to companies including Yahoo!, JWT, Modem Media, Conde Nast and iVillage.
Prior to consulting, Joseph was Director of Interactive Media at TBWA\Chiat\Day and OMD USA, where he worked on clients including Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.
Joseph brings with him a diverse mix of both client and agency experience, on both the traditional and Interactive sides of the business. |
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1 book found |
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By Jaffe, Joseph
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Amazon's customers rating 
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than...
Ranking at Amazon 832572
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John Wiley & Sons
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May 2005 - Hardcover
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Advertising
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Our price: $11.95 (list: $29.95)
Used from: $0.1
Information updated on 03/17/2020
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1 book found | | | |
