Peter is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft.
He is a partner of The Foundation, the the innovative customer consulting firm. He was the CEO of the world’s largest professional marketing organisation, the Chartered Institute of Marketing, and led the global marketing consulting team of PA Consulting Group.
He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management and The Complete CEO.
Business success comes neither easily nor quickly. What is needed is a practical guide to achieving peak performance recognising your starting point and telling you what is required to achieve your...
The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and...
