For almost forty years, Robert Gordman has been a successful business leader and consultant. In The Must-Have Customer, Gordman shares the same insights and strategies he has used to help...
A marketing expert and author of the best-selling The End of Marketing as We Know It demonstrates the power of renovation over innovation within a business environment, explaining how to revitalize...
The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and...
