Jan-benedict E. m. Steenkamp: books by Jan-benedict E. m. Steenkamp, profile of Jan-benedict E. m. Steenkamp

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Jan-benedict E. m. Steenkamp

	Brands & Brand Management
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1 book found

Private Label Strategy: How to Meet the Store Brand Challenge

By Kumar, Nirmalya

Amazon's customers rating

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have...

Ranking at Amazon 193549

Harvard Business School Press

February 2007 - Hardcover

Brands & Brand Management

Our price: $23.74 (list: $35)
Used from: $1.65
Information updated on 03/15/2020

1 book found