For the first time in paperback, a revised edition of the book that launched the term “customer evangelism.†Updated with new statistics and figures, this landmark book has shown countless
""A solid... insightful explanation of how the Internet has armed the consumer—which is to say, everyone—against the mindless blather of corporate messaging attempts. Drop everything and
When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your organization. With traditional marketing tactics declining in...
For the first time in paperback, a revised edition of the book that launched the term “customer evangelism†and inspired the creation of an industry. Updated with new statistics and...
