Philip Graves: books by Philip Graves, profile of Philip Graves

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Philip Graves

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Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping

By Graves, Philip

Amazon's customers rating

Market research is a myth. Philip Graves, one of the world's leading experts in consumer behaviour, reveals why the findings obtained from most market research are completely unreliable. Whether it is

Ranking at Amazon 1727976

Nicholas Brealey

November 2010 - Hardcover

Market Research

Our price: $15.88 (list: $29.95)
Used from: $4
Information updated on 03/15/2020

1 book found