|
|
|
|
Gerard Tellis
|
|
|
|
|
|
3 books found |
| |
|
|
 |
By Tellis, Gerard
|
Amazon's customers rating 
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know...
Ranking at Amazon 1634431
|
|
Sage Publications
|
|
November 2003 - Paperback
|
|
Advertising
|
Our price: $48.82 (list: $78)
Used from: $0.9
Information updated on 03/16/2020
|
 |
|
|
|
| |
|
|
|
|
By Christensen, Clayton
|
Amazon's customers rating
Winner of the American Marketing Association Berry Prize for The Best Book in Marketing. One of the top 10 business books of 2001, Harvard Business Review. "Engaging stories,...
Ranking at Amazon 701011
|
|
McGraw Hill
|
|
September 2001 - Hardcover
|
|
Corporate Strategy
|
Our price: n/a (list: $27.95)
Used from: $3.75
Information updated on 03/18/2020
|
|
|
|
|
| |
|
|
|
|
By Tellis, Gerard
|
Amazon's customers rating
The four parts of this textbook cover: Introduction to advertising and sales promotion, Communication strategy, Sales promotion strategy and Planning advertising and sales promotion. DLC:...
Ranking at Amazon 2747311
|
|
Addison Wesley Publishing Company
|
|
August 1997 - Hardcover
|
|
Advertising
|
Our price: n/a (list: $138.4)
Used from: $1.45
Information updated on 03/16/2020
|
|
|
|
|
3 books found | | | |
