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Marc Gobe

subjects Marc Gobe writes about Brands & Brand Management
Marc Gobe's profile Profile not yet available


2 books found
 
Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy
Buy Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy from Amazon  By Gobe, Marc Amazon's customers rating

Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy withCitizen Brand, a powerful new concept designed to help companies earn the trust of today's...

Ranking at Amazon 2439305
 Allworth Press
 September 2002 - Hardcover
 Brands & Brand Management
Our price: $1.5 (list: $24.95)
Used from: $1.11
Information updated on 03/19/2020 		Buy Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy from Amazon
 
Emotional Branding: The New Paradigm for Connecting Brands to People
Buy Emotional Branding: The New Paradigm for Connecting Brands to People from Amazon  By Zyman, Sergio Amazon's customers rating

A visionary approach to building powerful brand loyalty, this ground-breaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional...

Ranking at Amazon 172471
 Allworth Press
 January 2001 - Hardcover
 Brands & Brand Management
Our price: $3.99 (list: $24.95)
Used from: $1.88
Information updated on 03/19/2020 		Buy Emotional Branding: The New Paradigm for Connecting Brands to People from Amazon

2 books found
 
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