Marketing to Women shows why the women's market is the fastest track to strong business results in today's extraordinarily competitive environment, and an increasingly important and powerful...
Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power
An inspirational and informative series of compact handbooks by the influential management guru and author of the best-selling In Search of Excellence sheds new light on key concepts in the business...
