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Michael Silverstein
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http://www.bcg.com/publications/treasurehunt/about_michael.html
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Marketing, Consumer Behavior, Investing
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Senior vice president at The Boston Consulting Group (BCG). Over the past 25 years at the firm, he has worked with consumer goods, retail, and services companies, helping them create more than $10 billion in new consumer products and services. He is an authority on consumer behavior, spending, and innovation.
Michael's book Trading Up: Why Consumers Want New Luxury Goods—and How Companies Create Them, a BusinessWeek bestseller coauthored with Neil Fiske, has been widely praised by critics, authors, and industry leaders. It won the American Marketing Association Foundation's 2004 Berry-AMA Book Prize for best book in marketing. Michael has been featured in such major media as CBS and CNN, as well as The New York Times, The Wall Street Journal, and The Economist.
Michael began his career as a reporter for United Press International (UPI). He joined BCG in 1980 after graduating from Harvard Business School. Michael continues to consult with major consumer goods and retail companies. About his work, he says, "We focus on empathy, understanding, and a directed, targeted response. We help our clients invent new products that deliver technical, functional, and emotional brand advantages."
Michael is an avid runner, golfer, cook, and photographer. He is married and has two children. |
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6 books found |
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By Silverstein, Michael
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Amazon's customers rating 
The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind...
Ranking at Amazon 2174240
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Portfolio
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May 2006 - Hardcover
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Consumer Behavior
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Our price: $12.4 (list: $26.95)
Used from: $0.25
Information updated on 03/14/2020
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By Silverstein, Michael
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Amazon's customers rating
A BMW in a Costco parking lot?A working-class family with a 50-inch plasma TV?What’s going on in the mind of the new consumer?TREASURE HUNT takes us into the homes of real people making real...
Ranking at Amazon 3495017
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Portfolio
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May 2006 - Hardcover
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Consumer Behavior
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Our price: n/a (list: $26.95)
Used from: $2.49
Information updated on 06/21/2016
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By Silverstein, Michael
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Amazon's customers rating
A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to...
Ranking at Amazon 2366736
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Portfolio
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December 2004 - Hardcover
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Consumer Behavior
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Our price: $16 (list: $26.95)
Used from: $1
Information updated on 03/10/2020
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By Silverstein, Michael
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Amazon's customers rating
A fascinating look at why millions of consumers are "trading up" to premium goods, and how companies can profit from this phenomenon. Middle-market consumers have more discretionary income than ever...
Ranking at Amazon 1649392
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Portfolio
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October 2003 - Hardcover
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Consumer Behavior
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Our price: $12.61 (list: $26.95)
Used from: $0.25
Information updated on 03/16/2020
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By Stalk, George
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Amazon's customers rating
Praise for Breaking Compromises "Take this book along on your next business trip. In about the time it takes to jet from New York to Chicago, you will gain fresh, practical insights into today's most...
Ranking at Amazon 3972812
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John Wiley & Sons
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May 2000 - Hardcover
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Marketing
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Our price: $7.2 (list: $29.95)
Used from: $1.49
Information updated on 03/19/2020
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By Silverstein, Michael
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Amazon's customers rating
Argues that environmentally responsible behavior is in our economic self-interest and discusses various types of investments
Ranking at Amazon 20445949
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Longman
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November 1989 - Hardcover
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Investing
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Our price: n/a (list: $19.95)
Used from: $1.99
Information updated on 03/19/2020
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6 books found | | | |
