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Peter Golder
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http://w4.stern.nyu.edu/marketing/facultystaff.cfm?doc_id=992
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Corporate Strategy
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Peter N. Golder is an associate professor of marketing at New York University Stern School of Business. He currently teaches the marketing concepts and new product development courses.
Prof. Golder has been with NYU Stern since 1995. His primary research interests include brands; business strategy; marketing strategy; new products; and market entry. He has published many papers in leading academic journals including Management Science, Sloan Management Review, Journal of Marketing Research, and Marketing Science. His research has been featured in The Wall Street Journal several times, as well as in The Economist and Advertising Age. Also, it has been recognized with three of the marketing discipline’s most prestigious best paper awards. He has appeared on CNN and advised large and small companies on issues related to his research specialties. Prof. Golder is the co-author of Will and Vision: How Latecomers Grow to Dominate Markets, which was selected by Harvard Business Review as one of the 10 best business books of 2001.
Prof. Golder received his Bachelor of Science in mechanical engineering from the University of Pennsylvania, Philadelphia and his Doctor of Philosophy in business administration (marketing) from the University of Southern California, Los Angeles. |
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By Christensen, Clayton
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Amazon's customers rating 
Winner of the American Marketing Association Berry Prize for The Best Book in Marketing. One of the top 10 business books of 2001, Harvard Business Review. "Engaging stories,...
Ranking at Amazon 701011
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McGraw Hill
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September 2001 - Hardcover
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Corporate Strategy
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Our price: n/a (list: $27.95)
Used from: $3.75
Information updated on 03/18/2020
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1 book found | | | |
