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Nancy Koehn
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http://pine.hbs.edu/external/facPersonalShow.do?pid=6493
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Business History & Biography, High Technology Industry, Innovation & Creativity
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Nancy F. Koehn, professor of Business Administration at Harvard Business School, is a business historian, and an authority on strategy; branding, customer service and the broad range of economic, social, and organizational transitions accompanying technological innovation. Energetic and humorous, Koehn’s astute and historically rooted approach toward these timely issues, coupled with a teacher’s guidance provide clearly marked road maps leading to competitive advantage.
Her most recent book, Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell (Harvard Business School Press, 2001), examines six business visionaries who have created powerful brands and best-of-class companies in moments of great change. Through compelling and engaging profiles of these entrepreneurial visionaries, she reveals a provocative relationship between economic turbulence, household priorities, and company strategy that holds important lessons for today's brand builders.
Koehn is a member of Harvard Business School’s Entrepreneurial and Service Management Unit. She is also affiliated with the Business History Group and currently teaches the required MBA course The Entrepreneurial Manager, and the MBA elective in business history, The Coming of Managerial Capitalism, one of the most popular courses at Harvard Business School. In 1998, the Student Association selected Koehn as one of two Outstanding Professors in the Elective Curriculum. Before coming to HBS in 1991, Koehn was a member of Harvard University's Faculty of Arts and Sciences as a lecturer in the History and Literature concentration and the Department of Economics. She received the Allyn Young prize in 1989 and numerous Danforth commendations for excellence in teaching.
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1 book found |
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By Koehn, Nancy
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Amazon's customers rating 
This work contains mini-biographies of six entrepreneurs: Josiah Wedgewood, Henry Heinz, Marshall Field, Estee Lauder, Howard Schultz and Michael Dell, bringing to life how they constructed enduring...
Ranking at Amazon 1237033
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Harvard Business School Press
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March 2001 - Hardcover
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Entrepreneurship
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Our price: $17.98 (list: $39.95)
Used from: $2.45
Information updated on 03/17/2020
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1 book found | | | |
