|
|
|
|
Steve Rivkin
|
|
|
|
|
|
4 books found |
| |
|
|
 |
By Trout, Jack
|
Amazon's customers rating 
The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind―a book that...
Ranking at Amazon 1365333
|
|
McGraw Hill
|
|
October 2009 - Hardcover
|
|
Marketing
|
Our price: $19.89 (list: $30)
Used from: $1.25
Information updated on 03/19/2020
|
 |
|
|
|
| |
|
|
|
|
By Rivkin, Steve
|
Amazon's customers rating
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In...
Ranking at Amazon 2063203
|
|
Oxford University Press
|
|
January 2005 - Hardcover
|
|
Brands & Brand Management
|
Our price: $38.65 (list: $39.95)
Used from: $1.81
Information updated on 03/14/2020
|
|
|
|
|
| |
|
|
|
|
By Trout, Jack
|
Amazon's customers rating
In today's ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating...
Ranking at Amazon 7706924
|
|
Blackstone Audiobooks
|
|
October 2001 - Audio CD
|
|
Competition
|
Our price: n/a (list: $48)
Used from: $23.87
Information updated on 01/22/2020
|
|
|
|
|
| |
|
|
|
|
By Trout, Jack
|
Amazon's customers rating
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets...
Ranking at Amazon 1022756
|
|
McGraw Hill
|
|
May 1997 - Paperback
|
|
Marketing
|
Our price: n/a (list: $12.95)
Used from: $1.08
Information updated on 03/18/2020
|
|
|
|
|
4 books found | | | |
