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Regis McKenna
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http://www.regis.com/about/
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Customer Relationship, Marketing, Information Technology & Telecom Industries
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Regis McKenna, considered the marketing guru of Silicon Valley, is a well-known technology marketing consultant, advisor to entrepreneurs, venture capitalist and author. Over the past 30 years, he advised and consulted many of the leading Silicon Valley entrepreneurs helping them develop their marketing infrastructures. For the past twenty years, McKenna also consulted on strategic marketing and business issues to industrial, consumer, transportation, healthcare and financial firms in the United States, Japan, and Europe. McKenna continues to be involved in high tech start-up companies through his venture activities.
McKenna is included in the San Jose Mercury News' Millennium 100 as one of the 100 people who made Silicon Valley what it is today. McKenna has written five books and lectured extensively on the social and market effects of technological change advancing innovations in marketing theories and practices.
McKenna advised a number of entrepreneurial start-ups and their founders during their formation years including: America Online, Apple, Compaq, Electronic Arts, Genentech, Intel, Linear Technology, Lotus, Microsoft, National Semiconductor, Silicon Graphics, 3COM, and many others. He helped launch some of the most important technological innovations of the last thirty years including the first microprocessor (Intel Corporation), the first personal computer (Apple Computer), the first recombinant DNA genetically engineered product (Genentech, Inc.), and the first retail computer store (The Byte Shop). |
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8 books found |
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By McKenna, Regis
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Amazon's customers rating 
Marketing as we know it is disappearing, declares industry legend Regis McKenna. As marketers focus on advertising and promotion, the chief information officer is automating their core functions. As...
Ranking at Amazon 3319318
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Harvard Business School Press
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March 2002 - Hardcover
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Customer Relationship
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Our price: $5 (list: $27.5)
Used from: $1.49
Information updated on 03/19/2020
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By McKenna, Regis
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Amazon's customers rating
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger...
Ranking at Amazon 177582
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HarperCollins
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July 1999 - Paperback
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Sales
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Our price: $14.94 (list: $17)
Used from: $0.99
Information updated on 03/19/2020
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By McKenna, Regis
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Amazon's customers rating
Real Time caused a sensation with its provocative look at doing business in a real time world, a world created on demand, where customers demand instant gratification ... or else. Now available
Ranking at Amazon 4488885
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Harvard Business School Press
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March 1999 - Paperback
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Customer Relationship
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Our price: n/a (list: $12.95)
Used from: $2
Information updated on 03/19/2020
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By McKenna, Regis
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Amazon's customers rating
From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of...
Ranking at Amazon 722455
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Perseus Publishing
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May 1993 - Paperback
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Customer Relationship
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Our price: $16.95 (list: $17.99)
Used from: $1.16
Information updated on 03/19/2020
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By McKenna, Regis
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Amazon's customers rating
Chronicles the strategies of companies--such as Apple Computer, Digital, and Micro Systems--that have successfully competed with IBM, with information on specific tactics used to rob the computer...
Ranking at Amazon 7065816
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Pearson Addison Wesley
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January 1988 - Hardcover
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Information Technology & Telecom Industries
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Our price: $24.32 (list: $17.95)
Used from: $1.88
Information updated on 03/18/2020
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By McKenna, Regis
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Amazon's customers rating
Offers proven techniques for positioning products and companies in a changing marketplace, creating new markets, monitoring market shifts, and maintaining a flexible market plan
Ranking at Amazon 1538170
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Addison Wesley Publishing Company
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January 1986 - Paperback
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Marketing
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Our price: n/a (list: $10.9)
Used from: $4
Information updated on 03/14/2020
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By McKenna, Regis
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Amazon's customers rating
Offers proven techniques for positioning products and companies in a changing marketplace, creating new markets, monitoring market shifts, and maintaining a flexible market plan
Ranking at Amazon 2532072
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Perseus Publishing
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January 1985 - Hardcover
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Marketing
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Our price: n/a (list: $15.9)
Used from: $1.99
Information updated on 03/19/2020
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8 books found | | | |
