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Philip Kotler
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http://www.kotlermarketing.com/resources/philipkotler.html
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Marketing, Miscellaneous, Public Relations
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Is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. Author of many - if not most - of the leading books in the field of marketing management, Dr. Philip Kotler is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Philip Kotler offers profound and provocative perspectives on market-based corporate revitalization. His professional wisdom is contemporary, relevant and practical. Philip Kotler holds many major awards, including the Distinguished Marketing Educator of the Year Award of the American Marketing Association and the Philip Kotler Award for Excellence in Health Care Marketing of the Academy of Health Care Service Marketing. He presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia, and participates in KMG client projects. |
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37 books found. Jump to: 1 | 2 | 3 | 4 |
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By Kotler, Philip
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Amazon's customers rating 
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on...
Ranking at Amazon 1141706
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Free Press
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April 1999 - Hardcover
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Marketing
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Our price: $8 (list: $30)
Used from: $1.25
Information updated on 03/19/2020
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By Kotler, Philip
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Amazon's customers rating
Describes careers in research, advertising, public relations, sales, and product management, and includes information on educational requirements, responsibilities, and outlook
Ranking at Amazon 19013811
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McGraw Hill
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January 1999 - Paperback
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Marketing
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Our price: n/a (list: $11.95)
Used from: $5.51
Information updated on 03/19/2020
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By Postma, Paul
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Amazon's customers rating
Controversial advice on appealing to age-old desires wtih space-age technology. Paul Postma, the contrarian marketing guru, proves that even as technological advances are channging the world, the...
Ranking at Amazon 12170677
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McGraw Hill
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October 1998 - Hardcover
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Marketing
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Our price: n/a (list: $19.95)
Used from: $0.93
Information updated on 03/14/2020
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By Kotler, Philip
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Amazon's customers rating
Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and...
Ranking at Amazon 1703752
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Harvard Business School Press
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January 1997 - Hardcover
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Miscellaneous
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Our price: $49 (list: $60)
Used from: $2.96
Information updated on 03/15/2020
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By Kotler, Philip
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Amazon's customers rating
Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions. Marketing Models authored by a team of distinguished faculty that
Ranking at Amazon 660279
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Prentice Hall
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April 1995 - Paperback
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Marketing
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Our price: n/a (list: $55)
Used from: $7.2
Information updated on 03/19/2020
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By Roberto, Ned
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Amazon's customers rating
Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups
Ranking at Amazon 1953179
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Free Press
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October 1989 - Hardcover
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Nonprofit Organization Management
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Our price: n/a (list: $40)
Used from: $1.95
Information updated on 03/13/2020
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By Fahey, Liam
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Amazon's customers rating
Analyzes the marketing strategies used by the Japanese and other Far Eastern countries to penetrate United States markets and offers marketing counterstrategies for the next wave of Japanese...
Ranking at Amazon 6722485
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Prentice Hall
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March 1985 - Hardcover
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Marketing
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Our price: n/a (list: $35.95)
Used from: $1.95
Information updated on 03/14/2020
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37 books found. Jump to: 1 | 2 | 3 | 4 | | | |
