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Philip Kotler
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http://www.kotlermarketing.com/resources/philipkotler.html
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Marketing, Miscellaneous, Public Relations
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Is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. Author of many - if not most - of the leading books in the field of marketing management, Dr. Philip Kotler is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Philip Kotler offers profound and provocative perspectives on market-based corporate revitalization. His professional wisdom is contemporary, relevant and practical. Philip Kotler holds many major awards, including the Distinguished Marketing Educator of the Year Award of the American Marketing Association and the Philip Kotler Award for Excellence in Health Care Marketing of the Academy of Health Care Service Marketing. He presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia, and participates in KMG client projects. |
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37 books found. Jump to: 1 | 2 | 3 | 4 |
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By Kotler, Philip
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Amazon's customers rating 
Marketing has changed forever―this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the...
Ranking at Amazon 46853
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Wiley
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December 2016 - Hardcover
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Marketing
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Our price: $17.81 (list: $25)
Used from: $9.39
Information updated on 03/19/2020
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By Kotler, Philip
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Amazon's customers rating
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are....
Ranking at Amazon 751225
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Wiley
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May 2010 - Hardcover
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Marketing
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Our price: $15.78 (list: $24.95)
Used from: $1.4
Information updated on 03/15/2020
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By Rein, Irving
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Amazon's customers rating
Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the...
Ranking at Amazon 810657
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McGraw Hill
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July 2006 - Hardcover
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MBA Selection and Admission
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Our price: $21.78 (list: $35)
Used from: $2
Information updated on 03/19/2020
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By Kotler, Philip
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Amazon's customers rating
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Â Framework for...
Ranking at Amazon 1975624
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Prentice Hall
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April 2006 - Paperback
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Marketing
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Our price: $38.21 (list: $132)
Used from: $0.01
Information updated on 03/19/2020
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By Armstrong, Gary
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Amazon's customers rating
For the Principles of Marketing course. Â Marketing introduces leading marketing thinking on how customer value is the driving...
Ranking at Amazon 1534872
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Prentice Hall
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March 2006 - Paperback
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Marketing
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Our price: $39.9 (list: $153.33)
Used from: $0.64
Information updated on 03/15/2020
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By Kotler, Philip
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Amazon's customers rating
Slight shelf wear. Slightly bumped corners. If applicable, online access, codes or supplements are not guaranteed to be included or work. Pages are clean and binding is tight.
Ranking at Amazon 250773
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Prentice Hall
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January 2006 - Hardcover
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Marketing
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Our price: $33.9 (list: $166.67)
Used from: $0.64
Information updated on 03/15/2020
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By Tybout, Alice
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Amazon's customers rating
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a...
Ranking at Amazon 682340
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Wiley
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September 2005 - Hardcover
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Brands & Brand Management
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Our price: $21.46 (list: $35)
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Information updated on 03/15/2020
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By Kotler, Philip
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Amazon's customers rating
"If you had the opportunity to ask one of the world's preeminent authorities on marketing one question, what would you ask? Now you don't have to decide. According to Kotler distills the essence of...
Ranking at Amazon 2512226
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AMACOM - American Management Association
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May 2005 - Paperback
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Marketing
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Our price: $11.91 (list: $17.95)
Used from: $2.67
Information updated on 03/15/2020
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By Kotler, Philip
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Amazon's customers rating
In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do...
Ranking at Amazon 1278377
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Free Press
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February 2005 - Hardcover
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Brands & Brand Management
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Our price: $17.96 (list: $27)
Used from: $1.11
Information updated on 03/15/2020
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37 books found. Jump to: 1 | 2 | 3 | 4 |
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