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Sergio Zyman
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http://www.zmarketing.com
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Marketing, Brands & Brand Management, Advertising
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Chief Executive Officer of the Zyman Group since August 1999. From August 1993 until July 1998 and from November 1979 until October 1987, he was the Chief Marketing Officer for Coca-Cola Company. Mr. Zyman has written several best selling books about the marketing industry. |
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7 books found |
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By Hall, Doug
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Amazon's customers rating 
Check your Marketing Brain IQ with the quiz on page 14. After getting over the shock of how generally accepted business “truths†are hurting your business, you will immediately...
Ranking at Amazon 1667037
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Emmis Books
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June 2005 - Paperback
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Marketing
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Our price: $16.89 (list: $16.99)
Used from: $0.16
Information updated on 03/19/2020
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By Zyman, Sergio
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Amazon's customers rating
A marketing expert and author of the best-selling The End of Marketing as We Know It demonstrates the power of renovation over innovation within a business environment, explaining how to revitalize...
Ranking at Amazon 2560280
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Portfolio
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October 2004 - Hardcover
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Brands & Brand Management
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Our price: $14.28 (list: $24.95)
Used from: $3.75
Information updated on 03/14/2020
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By Zyman, Sergio
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Amazon's customers rating
Offers one hundred marketing truths based on data compiled from consumer, industrial and business-to-business markets, along with 402 practical ideas for increasing sales using less effort.
Ranking at Amazon 2441650
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Betterway Pubns
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October 2003 - Hardcover
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Marketing
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Our price: $13.99 (list: $24.99)
Used from: $1.49
Information updated on 03/14/2020
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By Zyman, Sergio
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Amazon's customers rating
The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and...
Ranking at Amazon 2495031
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John Wiley & Sons
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September 2002 - Hardcover
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Advertising
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Our price: $18.5 (list: $44.95)
Used from: $1.49
Information updated on 03/19/2020
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By Zyman, Sergio
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Amazon's customers rating
A visionary approach to building powerful brand loyalty, this ground-breaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional...
Ranking at Amazon 172471
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Allworth Press
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January 2001 - Hardcover
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Brands & Brand Management
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Our price: $3.99 (list: $24.95)
Used from: $1.88
Information updated on 03/19/2020
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By Zyman, Sergio
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Amazon's customers rating
Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible,...
Ranking at Amazon 921279
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HarperCollins
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November 2000 - Paperback
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Marketing
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Our price: $12.99 (list: $15.99)
Used from: $1.04
Information updated on 03/14/2020
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By Zyman, Sergio
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Amazon's customers rating
Now the world's most famous marketer, Sergio Zyman, has teamed up with Scott Miller to present a brilliant and irascible take on e-marketing as it really is and how it's supposed to be.just as Zyman's
Ranking at Amazon 4813032
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HarperCollins
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October 2000 - Hardcover
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On-line marketing
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Our price: $5.4 (list: $27)
Used from: $1.96
Information updated on 03/19/2020
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7 books found |
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