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Al Ries
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http://www.ries.com/Biographies/index.cfm?Page=AlRies
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Marketing, Brands & Brand Management, Trends and Future
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Al Ries is chairman of Ries & Ries, an Atlanta-based marketing strategy firm that he runs with his daughter Laura Ries.
Al is a legendary marketing strategist and the bestselling author (or co-author) of 11 books on marketing including Positioning: The Battle for Your Mind, Marketing Warfare, Focus, The 22 Immutable Laws of Branding and his latest The Fall of Advertising and the Rise of PR.
After graduating from DePauw University, Al worked in the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell. The agency later changed to a marketing strategy firm, Trout & Ries. In 1994, Al started Ries & Ries with his daughter Laura. Al and Laura continue to work together consulting with Fortune 500 companies, writing books and giving seminars around the world.
Al was president of the Association of Industrial Advertisers (now the Business Marketing Association) and the Advertising Club of New York. He was also chairman of the Club’s Andy Awards. In 1989, Sales & Marketing Executives International gave him its “Tops in Marketing” award. In 1999, PR Week magazine named him one of the 100 most influential PR people of the 20th century.
Always one for controversy, Al’s latest book, The Fall of Advertising and the Rise of PR, has generated enormous interest in the marketing community. The book made both the Business Week and The Wall Street Journal bestseller lists. In addition to being reviewed by these publications, it was also reviewed by USA Today, Harvard Business Review, Boston Globe, Chicago Sun-Times and many other publications.
Al currently writes a monthly marketing column for AdAge.com and is an often quoted expert in many publications. He resides in Atlanta, Georgia, with his wife, Mary Lou. |
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17 books found. Jump to: 1 | 2 |
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By Ries, Al
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Amazon's customers rating 
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."ÂÂNewsweek "Revolutionary! Surprising!"ÂÂBusiness Week "Chock-a-block...
Ranking at Amazon 389070
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McGraw Hill
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November 1997 - Paperback
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Marketing
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Our price: $11.32 (list: $18)
Used from: $1.23
Information updated on 03/13/2020
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By Ries, Al
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Amazon's customers rating
How can IBM have $65 billion in revenues and still lose money? Although PepsiCo has nearly twice the sales and assets of Coca-Cola, Coke's stock is worth more than twice as much. Again and again, the...
Ranking at Amazon 6900495
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HarperCollins
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June 1997 - Paperback
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Trends and Future
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Our price: $3.04 (list: $15.95)
Used from: $0.65
Information updated on 03/14/2020
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By Ries, Al
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Amazon's customers rating
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note,...
Ranking at Amazon 18519
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HarperCollins
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April 1994 - Paperback
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Marketing
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Our price: $10.89 (list: $16.99)
Used from: $1.97
Information updated on 03/19/2020
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By Ries, Al
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Amazon's customers rating
Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society....
Ranking at Amazon 1321065
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Warner Books
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February 1993 - Paperback
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Marketing
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Our price: n/a (list: $6.99)
Used from: $0.1
Information updated on 03/14/2020
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By Ries, Al
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Amazon's customers rating
Ranking at Amazon 17724348
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McGraw Hill
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December 1990 - Audio Cassette
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Personal Success
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Our price: n/a (list: $9.95)
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Information updated on 03/13/2020
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By Ries, Al
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Amazon's customers rating
Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and contains step-by-step procedures for a marketing campaign
Ranking at Amazon 1446559
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Plume
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May 1990 - Paperback
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Marketing
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Our price: $37.24 (list: $13.95)
Used from: $1.55
Information updated on 03/13/2020
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By Trout, Jack
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Amazon's customers rating
Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society....
Ranking at Amazon 2516760
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McGraw Hill
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December 1981 - Hardcover
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Marketing
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Our price: $180.23 (list: n/a)
Used from: $3.59
Information updated on 03/14/2020
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17 books found. Jump to: 1 | 2 | | | |
