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Al Ries
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http://www.ries.com/Biographies/index.cfm?Page=AlRies
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Marketing, Brands & Brand Management, Trends and Future
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Al Ries is chairman of Ries & Ries, an Atlanta-based marketing strategy firm that he runs with his daughter Laura Ries.
Al is a legendary marketing strategist and the bestselling author (or co-author) of 11 books on marketing including Positioning: The Battle for Your Mind, Marketing Warfare, Focus, The 22 Immutable Laws of Branding and his latest The Fall of Advertising and the Rise of PR.
After graduating from DePauw University, Al worked in the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell. The agency later changed to a marketing strategy firm, Trout & Ries. In 1994, Al started Ries & Ries with his daughter Laura. Al and Laura continue to work together consulting with Fortune 500 companies, writing books and giving seminars around the world.
Al was president of the Association of Industrial Advertisers (now the Business Marketing Association) and the Advertising Club of New York. He was also chairman of the Club’s Andy Awards. In 1989, Sales & Marketing Executives International gave him its “Tops in Marketing” award. In 1999, PR Week magazine named him one of the 100 most influential PR people of the 20th century.
Always one for controversy, Al’s latest book, The Fall of Advertising and the Rise of PR, has generated enormous interest in the marketing community. The book made both the Business Week and The Wall Street Journal bestseller lists. In addition to being reviewed by these publications, it was also reviewed by USA Today, Harvard Business Review, Boston Globe, Chicago Sun-Times and many other publications.
Al currently writes a monthly marketing column for AdAge.com and is an often quoted expert in many publications. He resides in Atlanta, Georgia, with his wife, Mary Lou. |
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17 books found. Jump to: 1 | 2 |
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By Ries, Al
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Amazon's customers rating 
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it
Ranking at Amazon 1406308
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Collins
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September 2005 - Paperback
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Brands & Brand Management
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Our price: $7.99 (list: $14.99)
Used from: $1.25
Information updated on 03/14/2020
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By Ries, Al
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Amazon's customers rating
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the...
Ranking at Amazon 4991298
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HarperCollins
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May 2004 - Hardcover
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Brands & Brand Management
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Our price: $9.38 (list: $24.95)
Used from: $3.75
Information updated on 03/14/2020
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By Ries, Al
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Amazon's customers rating
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer...
Ranking at Amazon 854612
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HarperBusiness
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May 2004 - Paperback
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Public Relations
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Our price: $11.99 (list: $14.99)
Used from: $0.95
Information updated on 03/19/2020
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By Ries, Al
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Amazon's customers rating
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look...
Ranking at Amazon 1961131
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HarperCollins
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August 2002 - Hardcover
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Advertising
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Our price: $10.49 (list: $24.95)
Used from: $0.1
Information updated on 03/14/2020
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By Ries, Al
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Amazon's customers rating
In an over-marketed, highly competitive age getting noticed isn't easy. We are drowning in a sea of message yet gasping for attention. Yet most of us compete on a personal or local level. So why not...
Ranking at Amazon 4781311
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Leading Authorities Inc.
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December 2001 - Hardcover
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Personal Success
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Our price: $17.11 (list: $24.95)
Used from: $4
Information updated on 03/19/2020
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By Ries, Al
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Amazon's customers rating
Theodore B. Kinni Editor of The Business Reader Review, a free electronic newsletter of capsule reviews of new business books. Al Ries Voted one of the top 100 most influential public relations people
Ranking at Amazon 15936650
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Capstone / Wiley
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February 2001 - Hardcover
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Trends and Future
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Our price: $11.4 (list: $45)
Used from: $3.13
Information updated on 03/19/2020
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By Ries, Al
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Amazon's customers rating
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective...
Ranking at Amazon 29869
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McGraw Hill
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January 2001 - Paperback
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Marketing
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Our price: $13.99 (list: $20)
Used from: $0.95
Information updated on 03/14/2020
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By Ries, Al
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Amazon's customers rating
Two marketing experts share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, and using anecdotes from...
Ranking at Amazon 2266186
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HarperCollins
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June 2000 - Hardcover
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On-line marketing
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Our price: $10.46 (list: $21)
Used from: $2
Information updated on 03/19/2020
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By Ries, Laura
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Amazon's customers rating
A best-selling business expert presents a comprehensive guide to building a product into a recognized and respected brand and offers quick and readable insights into a major business concern. Tour.
Ranking at Amazon 698455
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HarperCollins
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October 1998 - Hardcover
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Brands & Brand Management
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Our price: $20.9 (list: $25)
Used from: $1.49
Information updated on 03/14/2020
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17 books found. Jump to: 1 | 2 | | | |
