|
|
|
|
Jack Trout
|
|
|
|
|
http://troutandpartners.com/team/jack_trout.asp
|
|
Marketing, Competition, Brands & Brand Management
|
|
Instrumental in developing the vital approach to marketing known as "positioning," he is responsible for some of the freshest ideas to be introduced into marketing thinking in the last decade. The brand extension trap, marketing warfare, and bottom-up marketing ideas are but a few of the many ideas that he developed and illustrated convincingly.
Jack Trout is president of Trout & Partners, one of the most prestigious marketing firms with headquarters in Greenwich, Connecticut, USA and offices in 13 countries. Jack Trout manages and supervises a global network of experts that apply his concepts and develop his methodology around the world. The firm as done work for AT&T, IBM, Burger King, Merrill Lynch, Xerox, Merck, Lotus, Ericsson, Tetra Pak, Repsol, KPMG Peat Marwick, Procter &Gamble, Southwest Airlines and other Fortune 500 companies.
Jack Trout started his business career in the advertising department of General Electric. From there he went on to become a divisional advertising manager at Uniroyal. Then he joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years.
With Al Ries he co-authored the industry classic, Positioning: The Battle for Your Mind, which was published in 1980 by the McGraw-Hill Book Company and subsequently by Warner Books in paperback.
In 1985 he and Al Ries wrote a second best-selling book entitled Marketing Warfare. Crossing marketing thinking with some of the principles of the famous Prussian military strategist, Carl von Clausewitz, this book has also received wide acclaim. Positioning and Marketing Warfare are now published in 19 languages. In 1988 Bottom-Up Marketing was published. It became very popular as the "process" book as it completed what has become known as the "Trilogy" of marketing books. In 1993 their book, The 22 Immutable Laws of Marketing quickly became the marketing bible. It outlined the basic reasons why marketing programs succeed or fail in the competitive nineties.
Jack Trout closed the circle with the sequel to Positioning in 1995. Entitled The New Positioning it takes the world's No. I business strategy to a new level. It became a Business Week best seller and has already been translated into 16 languages. |
|
|
18 books found. Jump to: 1 | 2 |
| |
|
|
 |
By Trout, Jack
|
Amazon's customers rating 
The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind―a book that...
Ranking at Amazon 1365333
|
|
McGraw Hill
|
|
October 2009 - Hardcover
|
|
Marketing
|
Our price: $19.89 (list: $30)
Used from: $1.25
Information updated on 03/19/2020
|
 |
|
|
|
| |
|
|
|
|
By Rivkin, Steve
|
Amazon's customers rating
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In...
Ranking at Amazon 2063203
|
|
Oxford University Press
|
|
January 2005 - Hardcover
|
|
Brands & Brand Management
|
Our price: $38.65 (list: $39.95)
Used from: $1.81
Information updated on 03/14/2020
|
|
|
|
|
| |
|
|
|
|
By Trout, Jack
|
Amazon's customers rating
From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis)...
Ranking at Amazon 1605162
|
|
McGraw Hill
|
|
March 2004 - Hardcover
|
|
Corporate Strategy
|
Our price: $9.54 (list: $19.95)
Used from: $1.25
Information updated on 03/14/2020
|
|
|
|
|
| |
|
|
|
|
By Trout, Jack
|
Amazon's customers rating
A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to...
Ranking at Amazon 3075001
|
|
John Wiley & Sons
|
|
November 2002 - Hardcover
|
|
Marketing
|
Our price: $35.05 (list: $46)
Used from: $1.21
Information updated on 03/19/2020
|
|
|
|
|
| |
|
|
|
|
By Trout, Jack
|
Amazon's customers rating
One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss,...
Ranking at Amazon 5118438
|
|
John Wiley & Sons
|
|
November 2002 - Paperback
|
|
Brands & Brand Management
|
Our price: $11.95 (list: $32)
Used from: $4
Information updated on 03/14/2020
|
|
|
|
|
| |
|
|
|
|
By Trout, Jack
|
Amazon's customers rating
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to
Ranking at Amazon 91409
|
|
audible.com
|
|
April 2002 - Audio Download
|
|
Corporate Strategy
|
Our price: $11.99 (list: $20.97)
Used from: n/a
Information updated on 03/19/2020
|
|
|
|
|
| |
|
|
|
|
By Trout, Jack
|
Amazon's customers rating
In today's ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating...
Ranking at Amazon 7706924
|
|
Blackstone Audiobooks
|
|
October 2001 - Audio CD
|
|
Competition
|
Our price: n/a (list: $48)
Used from: $23.87
Information updated on 01/22/2020
|
|
|
|
|
| |
|
|
|
|
By Trout, Jack
|
Amazon's customers rating
"Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand."-David Ogilvy In today's ultra-competitive world, the average supermarket has 40,000 brand items on...
Ranking at Amazon 923582
|
|
John Wiley & Sons
|
|
October 2001 - Paperback
|
|
Competition
|
Our price: $14.99 (list: $21.95)
Used from: $0.23
Information updated on 03/14/2020
|
|
|
|
|
| |
|
|
|
|
By Trout, Jack
|
Amazon's customers rating
One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss,...
Ranking at Amazon 3699810
|
|
John Wiley & Sons
|
|
September 2001 - Hardcover
|
|
Brands & Brand Management
|
Our price: $13.67 (list: $45)
Used from: $2
Information updated on 03/19/2020
|
|
|
|
|
| |
|
|
|
|
By Ries, Al
|
Amazon's customers rating
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective...
Ranking at Amazon 29869
|
|
McGraw Hill
|
|
January 2001 - Paperback
|
|
Marketing
|
Our price: $13.99 (list: $20)
Used from: $0.95
Information updated on 03/14/2020
|
|
|
|
|
18 books found. Jump to: 1 | 2 | | | |
