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Paco Underhill
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http://www.envirosell.com/personnel/paco.html
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Consumer Behavior
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Paco Underhill is the founder and Managing Director of Envirosell, a behavioral market research and consulting company. He is also the author of the best-selling book, Why We Buy. In it he dissects the behavior of everyday consumers in a most informative and entertaining fashion.
In 1975, he became a member of Project for Public Spaces, a New York based firm specializing in land use planning and management. In 1977 and 1978 as a part-time instructor, Mr. Underhill taught in the Doctoral Program in Environmental Psychology at City University.
In 1979, Underhill formed Environmental Analysis & Planning Consultants and began to apply his research methodologies to issues in retail environments. The firm changed its name in 1989 to Envirosell, Inc. Envirosell has become a leading research and consulting agency for stores, banks, restaurants and consumer product manufacturers. The firm started its offshore practice in 1987 and now operates offices in Milan and Sydney.
Underhill has written for many trade and popular magazines. His book, Why We Buy: The Art and Science of Shopping, was published by Simon and Shuster.
Paco is never dull, often funny, and always on target.
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6 books found |
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By Underhill, Paco
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Amazon's customers rating 
PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a...
Ranking at Amazon 4572249
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Simon & Schuster
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July 2010 - Hardcover
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Marketing to Women
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Our price: $9.22 (list: $25)
Used from: $2.71
Information updated on 03/16/2020
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By Underhill, Paco
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Amazon's customers rating
The author of the international bestseller Why We Buy—praised by The New York Times as “a book that gives this underrated skill the respect it deservesâ€â€”now...
Ranking at Amazon 963225
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Simon & Schuster
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January 2005 - Paperback
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Consumer Behavior
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Our price: $9.99 (list: $16)
Used from: $1.1
Information updated on 03/15/2020
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By Underhill, Paco
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Amazon's customers rating
Profiling malls as powerful intersections of American consumer marketing, the media, and street culture, an examination of malls as reflections of commercial and social culture considers what does and
Ranking at Amazon 3224670
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Simon & Schuster
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February 2004 - Hardcover
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Consumer Behavior
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Our price: $11.88 (list: $24.95)
Used from: $0.1
Information updated on 03/15/2020
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By Underhill, Paco
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Amazon's customers rating
This story is about the world of shopping. The world of shopping is in flux as retail designers and marketers recognize that their 20th century tools are getting rusty and dull. The first-world...
Ranking at Amazon 10946022
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Texere
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June 2001 - Paperback
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Consumer Behavior
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Our price: n/a (list: $15.95)
Used from: $1.92
Information updated on 03/19/2020
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By Underhill, Paco
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Amazon's customers rating
Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers...
Ranking at Amazon 488711
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Simon & Schuster
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June 2000 - Paperback
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Consumer Behavior
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Our price: $19.5 (list: $15)
Used from: $0.1
Information updated on 03/19/2020
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By Underhill, Paco
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Amazon's customers rating
An expert on shopping behavior and motivation offers a witty analysis of consumers' tastes and habits, explaining why point-of-sale purchases are still the most significant, why Internet shopping will
Ranking at Amazon 803031
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Simon & Schuster
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May 1999 - Hardcover
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Consumer Behavior
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Our price: $13.33 (list: $25)
Used from: $1.1
Information updated on 03/14/2020
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6 books found | | | |
