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David A. Aaker
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http://groups.haas.berkeley.edu/marketing/PROFILES/PROFS/aaker.html
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Brands & Brand Management, Market Research, Customer Relationship
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Vice Chairman, Prophet - a management consultancy that helps create competitive advantage by creating and implementing integrated business, brand, and marketing strategies. E.T. Grether Professor of Marketing and Public Policy, Haas School of Business, University of California, Berkeley, since 1994. J. Gary Shansby Professor of Marketing Strategy, Haas School of Business, University of California, Berkeley, 1981-1994. |
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13 books found. Jump to: 1 | 2 |
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By Aaker, David A.
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Amazon's customers rating 
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy...
Ranking at Amazon 812056
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Free Press
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April 2004 - Hardcover
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Brands & Brand Management
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Our price: $34.55 (list: $30)
Used from: $3.75
Information updated on 03/19/2020
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By Davis, Scott M.
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Amazon's customers rating
In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and...
Ranking at Amazon 1541435
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Jossey-Bass
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September 2002 - Hardcover
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Brands & Brand Management
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Our price: $17.13 (list: $29.95)
Used from: $2.99
Information updated on 03/19/2020
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By Aaker, David A.
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Amazon's customers rating
"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."―...
Ranking at Amazon 802522
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John Wiley & Sons
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August 2001 - Hardcover
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Corporate Strategy
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Our price: $41.61 (list: $65)
Used from: $1.7
Information updated on 03/19/2020
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By Aaker, David A.
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Amazon's customers rating
Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. - The most complete,...
Ranking at Amazon 3889378
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John Wiley & Sons
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July 2001 - Paperback
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Marketing
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Our price: $46.18 (list: n/a)
Used from: $1
Information updated on 03/14/2020
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By Aaker, David A.
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Amazon's customers rating
Transform a world of marketing data into strategic advantage In a world exploding with marketing data, there's one text that keeps pace with the latest tools, applications, and developments in...
Ranking at Amazon 5898762
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Wiley
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August 2000 - Hardcover
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Market Research
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Our price: n/a (list: n/a)
Used from: $3.14
Information updated on 03/14/2020
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By Aaker, David A.
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Amazon's customers rating
An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic potential of brand management in a world-based economy.
Ranking at Amazon 1160121
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Free Press
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March 2000 - Hardcover
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Brands & Brand Management
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Our price: $22.75 (list: $30)
Used from: $0.1
Information updated on 03/19/2020
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By Joachimsthaler, Erich
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Amazon's customers rating
With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing...
Ranking at Amazon 2587983
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Harvard Business School Press
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August 1999 - Paperback
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Brands & Brand Management
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Our price: $13 (list: $22)
Used from: $0.01
Information updated on 03/19/2020
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By Aaker, David A.
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Amazon's customers rating
In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and...
Ranking at Amazon 513793
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Free Press
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December 1995 - Hardcover
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Brands & Brand Management
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Our price: $19.29 (list: $30)
Used from: $1.25
Information updated on 03/19/2020
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By Aaker, David A.
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Amazon's customers rating
In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well...
Ranking at Amazon 558568
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Free Press
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September 1991 - Hardcover
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Brands & Brand Management
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Our price: $22.49 (list: $35)
Used from: $1.08
Information updated on 03/14/2020
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13 books found. Jump to: 1 | 2 | | | |
