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Fred Crawford

subjects Fred Crawford writes about Market Research
Fred Crawford's profile Profile not yet available


1 book found
 
The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
Buy The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything from Amazon  By Mathews, Ryan Amazon's customers rating

The Undiscovered Consumer . . .and the Mistake of Universal ExcellenceWhat do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe

Ranking at Amazon 1496835
 Crown Publishing Group
 June 2001 - Hardcover
 Market Research
Our price: $10 (list: $27.5)
Used from: $0.25
Information updated on 03/13/2020 		Buy The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything from Amazon

1 book found
 
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