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Herschell Lewis
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9 books found |
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By Lewis, Herschell
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Amazon's customers rating 
The author analyzes contemporary marketing to find the answers to the key question: What has gone wrong with current marketing? We Have more statistical models, more computer technology, more "killer...
Ranking at Amazon 3661950
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Racom Communications
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November 2001 - Hardcover
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Marketing
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Our price: $39.95 (list: $39.95)
Used from: $37.25
Information updated on 03/15/2020
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By Lewis, Herschell
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Amazon's customers rating
This remarkable manual tells you what to do and what to avoid when working with all types of media, from the most traditional to the newest (and woefully misunderstood) electronic media. Lewis offers...
Ranking at Amazon 2280174
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Bonus Books
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July 1998 - Hardcover
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Advertising
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Our price: n/a (list: $59.95)
Used from: $7.58
Information updated on 01/22/2020
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By Lewis, Herschell
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Amazon's customers rating
Selling on the Net contains expert guidance for putting more selling power into your presentations, crea tive ideas for tailoring offers and presentations to Net use rs, and analysis of sites and...
Ranking at Amazon 3910938
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NTC/Contemporary Publishing
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March 1997 - Paperback
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e-Commerce
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Our price: $24.46 (list: $19.95)
Used from: $7.98
Information updated on 03/13/2020
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By Lewis, Herschell
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Amazon's customers rating
Shows examples of good and poor copywriting, explains how to motivate potential buyers, and suggests ways to improve one's writing skills
Ranking at Amazon 959707
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Penguin Books
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May 1984 - Paperback
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Advertising
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Our price: n/a (list: $14.95)
Used from: $3
Information updated on 03/17/2020
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By Lewis, Herschell
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Amazon's customers rating
Offers advice on developing a mail order campaign, writing advertising copy, obtaining mailing lists, testing products, using an 800 number and complying with federal guidelines
Ranking at Amazon 6949811
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Simon & Schuster
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July 1983 - Paperback
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Advertising
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Our price: n/a (list: $10.95)
Used from: $4.49
Information updated on 11/21/2019
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By Lewis, Herschell
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Amazon's customers rating
A handbook, designed for the small businessman, professional, or organization, details specific publicity programs to meet individual needs
Ranking at Amazon 16766750
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Burnham Inc Pub
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April 1977 - Paperback
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Public Relations
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Our price: n/a (list: $12.95)
Used from: n/a
Information updated on 02/28/2020
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By Lewis, Herschell
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Amazon's customers rating
Ranking at Amazon 13410054
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McGraw Hill
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December 1974 - Paperback
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Advertising
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Our price: n/a (list: n/a)
Used from: $27.59
Information updated on 03/17/2020
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9 books found |
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