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Paul Stobart

subjects Paul Stobart writes about Advertising
Paul Stobart's profile Profile not yet available


1 book found
 
Brand Power
Buy Brand Power from Amazon  By Stobart, Paul Amazon's customers rating

Every day each of us experiences the marketing power and influence of a widely recognized brand name. When we use Coke as a synonym for cola products, or Kleenex to mean tissue, we reinforce the power

Ranking at Amazon 7469553
 New York Univ
 December 1994 - Hardcover
 Advertising
Our price: $97.97 (list: $89)
Used from: $6.03
Information updated on 02/28/2020 		Buy Brand Power from Amazon

1 book found
 
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