Was Vice President of Marketing for Niles Software, the makers of EndNote, for nine years before selling his share in the company and retiring on the proceeds. He has spent the last two years researching and writing The Anatomy of Buzz. He lives in Menlo Park, California.
The first guide to creating the word-of-mouth magic that breaks through the skepticism and information overload of today's consumers, and drive sales--and profits--to new heights. As Newsweek...
A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a...
