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Scott Bedbury

subjects Scott Bedbury writes about Brands & Brand Management
Scott Bedbury's profile Profile not yet available


1 book found
 
A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
Buy A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century from Amazon  By Bedbury, Scott Amazon's customers rating

What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often...

Ranking at Amazon 723217
 Penguin Books
 February 2003 - Paperback
 Brands & Brand Management
Our price: $12.99 (list: $16)
Used from: $1.03
Information updated on 03/16/2020
Buy A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century from Amazon

1 book found
 
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