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Adam Morgan

subjects Adam Morgan writes about Brands & Brand Management
Adam Morgan's profile Profile not yet available


2 books found
 
The Pirate Inside : Building a Challenger Brand Culture Within Yourself and Your Organization
Buy The Pirate Inside : Building a Challenger Brand Culture Within Yourself and Your Organization from Amazon  By Morgan, Adam Amazon's customers rating

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It...

Ranking at Amazon 1198356
 Wiley
 August 2004 - Hardcover
 Brands & Brand Management
Our price: $24.83 (list: $39.95)
Used from: $2.67
Information updated on 03/17/2020 		Buy The Pirate Inside : Building a Challenger Brand Culture Within Yourself and Your Organization from Amazon
 
Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
Buy Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders from Amazon  By Morgan, Adam Amazon's customers rating

"Eating the Big Fish is on fire with ideas. Best in the marketplace." -Steve Hayden, President, Worldwide Brand Services, Ogilvy & Mather "In 1986, the Levi's® Dockers® brand challenged the...

Ranking at Amazon 4144043
 Wiley
 January 1999 - Hardcover
 Brands & Brand Management
Our price: $4.63 (list: $37.95)
Used from: $0.64
Information updated on 03/18/2020 		Buy Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders from Amazon

2 books found
 
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