*** If you're contemplating the purchase of CRM software, this new study will save you tens of thousands of dollars in consulting fees and/or internal research consumption. And it will deliver insight
"Strategic CRM V2.0: the field-tested, research validated best practices manual for generating ROI from CRM" combines the wisdom of practical experience with knowledge gained through exhaustive...
Few books have influenced an entire industry as much as "The Customer Relationship Survival Guide." Survival Guide has pushed the practice of CRM toward business strategy and culture change –...
