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Recommended business and management reading, from top sources
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Alex Simonson

subjects Alex Simonson writes about Brands & Brand Management
Alex Simonson's profile Profile not yet available


1 book found
 
Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Buy Marketing Aesthetics: The Strategic Management of Brands, Identity and Image from Amazon  By Schmitt, Bernd Amazon's customers rating

There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal...

Ranking at Amazon 2501908
 Free Press
 August 1997 - Hardcover
 Brands & Brand Management
Our price: $19 (list: $32)
Used from: $1.25
Information updated on 03/19/2020
Buy Marketing Aesthetics: The Strategic Management of Brands, Identity and Image from Amazon

1 book found
 
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