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Don Peppers
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http://1to1.com/Building/CustomerRelationships/entry.jsp?REQUESTED_URL=/siteSppt/biographyDetail.jsp&OID=9493
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Customer Relationship, e-Business, B2B
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Recognized for over a decade as one of the leading authorities on Customer Relationship Management (CRM) business strategies, Don Peppers is an acclaimed author and a founding partner of Peppers and Rogers Group, the world’s leading customer-focused management consulting firm. Don’s vision, perspective and thoughtful analysis of global business practices has earned him a ranking by Accenture’s Institute for Strategic Change among the “Top 50 Business Intellectuals.” Business 2.0 Magazine has named him one of the “foremost business gurus of our times,” and the World Technology Network has cited Don as an “innovator most likely to create visionary ‘ripple effects’.” Most recently, Inc. Magazine cited Peppers and Rogers Group as a 2002 Web Awards winner for the way the firm uses the Internet to leverage their collective expertise to service clients.
Don’s expertise and clear concise way of thinking places him in high demand - - as both a speaker and a management advisor - - with Fortune 500 executives and entrepreneurs seeking to identify their most valuable customers, increase customer satisfaction, and improve ROI. He is a popular voice among editors and the media, both online and in print, and is the co-author, with Martha Rogers, Ph.D., of a series of international best sellers that have collectively sold over a million copies in 14 languages.
The first book, The One to One Future (1993) was named by Inc. magazine’s editor, George Gendron as “one of the two or three most important business books of all time,” and is considered by many as the bible of the CRM revolution. Enterprise One to One (1997), which received a five-star rating from The Wall Street Journal, shows how CRM strategies and interactive marketing should be applied differently in different business situations. The One to One Fieldbook (1999), co-authored with Bob Dorf, is a step-by-step guide to the mechanics of Peppers and Rogers Group’s unique methodology for building customer relationships. The One to One Manager (1999) highlights the pioneers who dared to implement one-to-one strategies. The latest book, One to One B2B: Customer Development Strategies for the Business-to-Business World (2001), which made The New York Times Best Seller list within a month of publication, provides detailed case studies on five major corporations that embraced a vision for the B2B customer relationship. The authors are currently developing a CRM textbook for university use in graduate level courses, and for business applications.
Don is also the author of Life's a Pitch - - Then You Buy, based on his career as a new business rainmaker for world-class advertising agencies, including Chiat/Day and Lintas:USA. He capped his advertising career as the CEO of Perkins/Butler Direct Marketing, a top-20 U.S.-direct-marketing agency.
Prior to marketing and advertising, Don worked as an economist in the oil business and as the director of accounting for a regional airline. He holds a Bachelor's Degree in astronautical engineering from the U.S. Air Force Academy, and a Master's Degree in public affairs from Princeton University's Woodrow Wilson School.
Peppers and Rogers Group is headquartered in Norwalk, Connecticut and has offices located in Europe, Asia, South America, Latin America, and South Africa. |
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17 books found. Jump to: 1 | 2 |
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By Peppers, Don
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Amazon's customers rating 
Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism "A fascinating, highly readable synthesis of business principles, technology, sociology and...
Ranking at Amazon 1337595
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Wiley
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February 2008 - Hardcover
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Leadership
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Our price: $5.58 (list: $36.95)
Used from: $0.1
Information updated on 03/19/2020
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By Peppers, Don
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Amazon's customers rating
Internationally acclaimed business gurus and best-selling authors Don Peppers and Martha Rogers kicked off the CRM revolution and changed the landscape of business competition with their classic...
Ranking at Amazon 2425826
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Currency
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June 2005 - Hardcover
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Customer Relationship
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Our price: $13.9 (list: $24.95)
Used from: $0.1
Information updated on 03/14/2020
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By Peppers, Don
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Amazon's customers rating
In today’s competitive marketplace, customer relationship management is critical to a company’s profitability and long-term success. To become more customer focused, skilled managers, IT
Ranking at Amazon 3203449
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John Wiley & Sons
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April 2004 - Hardcover
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Customer Relationship
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Our price: n/a (list: $94.95)
Used from: $2.2
Information updated on 03/13/2020
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By Peppers, Don
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Amazon's customers rating
At what point do personalization and privacy clash? Are there limits to how personal a company can get? Who owns personal information? To what extent should technology be constrained by social...
Ranking at Amazon 9687876
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Perseus Publishing
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November 2002 - Paperback
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Customer Relationship
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Our price: $5.88 (list: $16.5)
Used from: $4
Information updated on 03/14/2020
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By Peppers, Don
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Amazon's customers rating
Get winning strategies for acquiring and retaining customers by leveraging the latest advanced technologies. This insightful and authoritative book shows you how to select the right tools for your...
Ranking at Amazon 7473655
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McGraw Hill
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May 2002 - Hardcover
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Customer Relationship
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Our price: $4.94 (list: $29.99)
Used from: $2.25
Information updated on 03/14/2020
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By Peppers, Don
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Amazon's customers rating
Learn How To Get Everything You Want And More In The Ultimate Book On The Not-So-Gentle Art Of Persuasion From Don Peppers, Pitchman Extraordinaire And Author Of The One-To-One...
Ranking at Amazon 694430
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Doubleday
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March 2002 - Paperback
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Customer Relationship
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Our price: $19 (list: $19)
Used from: $3
Information updated on 03/14/2020
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By Peppers, Don
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Amazon's customers rating
In The One to One Manager, visionary authors Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts...
Ranking at Amazon 1854487
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Doubleday
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January 2002 - Paperback
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Customer Relationship
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Our price: n/a (list: $15.95)
Used from: $2.16
Information updated on 03/19/2020
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By Peppers, Don
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Amazon's customers rating
Ranking at Amazon 7015333
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John Wiley & Sons
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November 2001 - Paperback
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B2B
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Our price: $49.99 (list: n/a)
Used from: $0.85
Information updated on 03/14/2020
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By Kasanoff, Bruce
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Amazon's customers rating
As technology has come to permeate every aspect of organizational life today, our ability to gain access to data in real time has grown exponentially, as have our abilities to share information,...
Ranking at Amazon 12813046
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Perseus Publishing
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November 2001 - Hardcover
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e-Business
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Our price: $6.89 (list: $26)
Used from: $6.5
Information updated on 03/14/2020
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By Peppers, Don
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Amazon's customers rating
Imagine that you lived in a city made of steel and woke up one morning to discover the entire city had been turned to glass. Everything that had been opaque would be transparent, everything sturdy...
Ranking at Amazon 1966333
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Doubleday
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May 2001 - Hardcover
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Customer Relationship
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Our price: $17.65 (list: $21.95)
Used from: $2.67
Information updated on 03/12/2020
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17 books found. Jump to: 1 | 2 | | | |
