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John Hagel
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http://www.johnhagel.com/
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Corporate Strategy, e-Business, Knowledge Management
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John Maynard Keynes didn't live on Internet time, but if he had, he probably would have been a fan of McKinsey & Co. strategy consultant John Hagel. Practical, powerful men, Keynes wrote, are usually the unwitting slaves of some defunct intellectual scribbler. Hagel is a scribbler, but these days, because things move so fast, thinkers like him don't have to die before they get the credit due them.
Hagel is a fountain of concepts that are being put into practice all over the Web. In 1997, his book Net Gain (co-authored by Arthur G. Armstrong) suggested how noncommercial Web communities could use content, chat, and bulletin boards to promote e-commerce. Hagel's reputation stems from what happened after Net Gain came out: a burst of new sites serving special interests from cooking to golf. ''I think he's a combination of someone who can put a name on things that are already happening and an instigator,'' says Ron Martinez, CEO of Brodia Group, an e-commerce startup.
In 1999, Hagel was back with Net Worth (co-author, Marc Singer), arguing that a new way to make money online is to become an ''infomediary.'' An infomediary would gather its customers' profiles and seek out special offers and discounts for them from suppliers on the Net. He says an average consumer could save more than $1,100 a year even after paying commissions on purchases. The infomediary would make the rest of its money selling profiles to marketers, who would cough up because of the advantages of precise targeting.
What's next? Net Net. It's about how brick-and-mortar companies try to become infomediaries. Don't rush out to buy it, though. Net Net will be finished ''as soon as my wife lets me,'' says Hagel. |
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5 books found |
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By Hagel, John
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Amazon's customers rating 
Outlines a different approach to strategy development. Written in non technical language and focuses on the implications new technologies will have on how organizations of all kinds design strategy...
Ranking at Amazon 1833317
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Harvard Business School Press
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May 2005 - Hardcover
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Corporate Strategy
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Our price: $14.98 (list: $25)
Used from: $1.5
Information updated on 03/14/2020
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By Seely Brown, John
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Amazon's customers rating
Managers today are understandably skeptical of the promises of new technologies. During the 1990s, vendors of both enterprise applications and Internet platforms promised enormous benefits. Companies...
Ranking at Amazon 4451719
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Harvard Business School Press
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October 2002 - Hardcover
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Decision Making
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Our price: $10.56 (list: $29.95)
Used from: $4
Information updated on 03/14/2020
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By Hagel, John
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Amazon's customers rating
Look beneath the surface of most companies, and you'll actually find 3 kinds of businesses: customer relationship management, product innovation, and infrastructure management. The authors provide a...
Ranking at Amazon 219987
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audible.com
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December 1999 - Audio Download
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Corporate Strategy
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Our price: $2.58 (list: $2.95)
Used from: n/a
Information updated on 03/14/2020
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By Hagel, John
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Amazon's customers rating
Net Worth explains how businesses can benefit by forming new partnerships with customers in matters of information capture and privacy. Consumers are losing patience with companies that use...
Ranking at Amazon 852084
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Harvard Business School Press
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January 1999 - Hardcover
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Knowledge Management
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Our price: $11.38 (list: $24.95)
Used from: $0.25
Information updated on 03/13/2020
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By Hagel, John
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Amazon's customers rating
Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful...
Ranking at Amazon 1640810
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Harvard Business School Press
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January 1997 - Hardcover
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e-Business
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Our price: $11.73 (list: $24.95)
Used from: $0.1
Information updated on 03/14/2020
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5 books found | | | |
