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Patrick Barwise
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http://www.simply-better.biz/6363.html
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Customer Relationship
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Professor of Marketing and Management at London Business School. He joined LBS in 1976 having spent his early career with IBM. His many publications include the books Television and Its Audience, accounting For Brands, Strategic Decisions, Predictions: Media, and Advertising in a Recession, as well as numerous academic papers, reports, and practitioner articles on strategic investment decisions, brands, consumer and audience behavior, marketing expenditure trends, and new media.
Professor Barwise has held a range of management roles at LBS, including Faculty Dean, Director of Alumni Affairs, Director of the London Executive Programme, and Chairman of the Future Media Research Programme.
His outside activities comprise consulting, applied research, executive development, and pro bono work, including three years as Deputy Chairman of the UK Consumers' Association. He is currently an advisor on audience research for Ofcom, the new UK communications regulator.
He is also a frequent conference speaker and an experienced expert witness who has been involved in commercial and competition cases in London, Washington, Brussels, Paris, and Milan. Professor Barwise holds a Masters in Engineering Science with Economics from Oxford University, an MBA from London Business School, and a Ph.D. in consumer behavior from London Business School. |
- Spotlight on Patrick Barwise @ Emerald Now (01/10/2005)
Patrick Barwise talks about the need for marketers to refocus their efforts towards delivering what matters most to customers, rather than seeking a unique selling proposition.
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1 book found |
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By Barwise, Patrick
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Amazon's customers rating 
Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding,...
Ranking at Amazon 1598343
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Harvard Business School Press
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July 2004 - Hardcover
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Customer Relationship
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Our price: $21.9 (list: $28.95)
Used from: $0.01
Information updated on 03/16/2020
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1 book found | | | |
