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Carl McDaniel
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3 books found |
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By Lamb, Charles W.
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Amazon's customers rating 
Essentials of Marketing, 4e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Essentials of Marketing, 4e, is ideal for those who...
Ranking at Amazon 7739115
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South-Western College Pub
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January 2004 - Paperback
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Marketing
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Our price: n/a (list: $182.95)
Used from: $2.54
Information updated on 03/19/2020
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By McDaniel, Carl
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Amazon's customers rating
Marketing Research Essentials, 4th Edition is filled with cases, chapter-opening vignettes, marketing research war stories, and ethical dilemmas. The text connects the materials to the real...
Ranking at Amazon 15181824
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Wiley
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May 2003 - Paperback
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Market Research
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Our price: n/a (list: n/a)
Used from: $2.56
Information updated on 03/19/2020
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By McDaniel, Carl
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Amazon's customers rating
You will notice a new name for this popular, well-respected text, formerly known as Contemporary Marketing Research. Marketing Research: The Impact of the Internet reflects the dramatic changes...
Ranking at Amazon 16975610
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Wiley
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April 2001 - Hardcover
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Market Research
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Our price: $99.62 (list: n/a)
Used from: $13.5
Information updated on 03/16/2020
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3 books found | | | |
