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Marye C. Tharp

subjects Marye C. Tharp writes about Consumer Behavior
Marye C. Tharp's profile Profile not yet available


1 book found
 
Marketing and Consumer Identity in Multicultural America
Buy Marketing and Consumer Identity in Multicultural America from Amazon  By Tharp, Marye C. Amazon's customers rating

The lesson for marketers is clear: Traditional marketing techniques and single marketing campaigns will not effectively reach consumers who express distinctive ethnic, age-related, or lifestyle values

Ranking at Amazon 614580
 Sage Publications
 February 2001 - Paperback
 Consumer Behavior
Our price: n/a (list: $58.95)
Used from: $1.48
Information updated on 03/19/2020 		Buy Marketing and Consumer Identity in Multicultural America from Amazon

1 book found
 
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