Margaret Ann Morrison: books by Margaret Ann Morrison, profile of Margaret Ann Morrison

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Margaret Ann Morrison

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Using Qualitative Research in Advertising : Strategies, Techniques, and Applications

By Morrison, Margaret Ann

Amazon's customers rating

Using Qualitative Research in Advertising: Strategies, Techniques and Applications is the first book to discuss both theory and application of qualitative research techniques as they relate...

Ranking at Amazon 2821740

Sage Publications

March 2002 - Hardcover

Market Research

Our price: n/a (list: $79.95)
Used from: $6.3
Information updated on 03/14/2020

1 book found