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Ronald D. Michman

subjects Ronald D. Michman writes about Consumer Behavior
Ronald D. Michman's profile Profile not yet available


1 book found
 
Lifestyle Marketing : Reaching the New American Consumer
Buy Lifestyle Marketing : Reaching the New American Consumer from Amazon  By Michman, Ronald D. Amazon's customers rating

In today's competitive economic environment, knowing your customer has never been more important. Research shows that most companies do not segment their market by lifestyle. Instead, they rely solely

Ranking at Amazon 12562043
 Praeger Publishers
 October 2003 - Hardcover
 Consumer Behavior
Our price: $6.22 (list: $64)
Used from: $4.07
Information updated on 03/17/2020 		Buy Lifestyle Marketing : Reaching the New American Consumer from Amazon

1 book found
 
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