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Recommended business and management reading, from top sources
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News and reviews about business books, authors and publishers
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Rowena Olegario

subjects Rowena Olegario writes about Brands & Brand Management
Rowena Olegario's profile Profile not yet available


1 book found
 
Rising Tide : Lessons from 165 Years of Brand Building at Procter & Gamble
Buy Rising Tide : Lessons from 165 Years of Brand Building at Procter & Gamble from Amazon  By Dyer, Davis Amazon's customers rating

This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest,

Ranking at Amazon 160077
 Harvard Business School Press
 July 2004 - Hardcover
 Brands & Brand Management
Our price: $10.57 (list: $40)
Used from: $1.56
Information updated on 03/15/2020
Buy Rising Tide : Lessons from 165 Years of Brand Building at Procter & Gamble from Amazon

1 book found
 
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