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Rita Clifton

subjects Rita Clifton writes about Brands & Brand Management
Rita Clifton's profile Profile not yet available


1 book found
 
Brands and Branding
Buy Brands and Branding from Amazon  By Clifton, Rita Amazon's customers rating

Although the balance sheet may not even put a value on it, a company's brand, or its portfolio of brands, is its most valuable asset. For some companies the brand can account for as much as 70...

Ranking at Amazon 3097158
 Bloomberg Pr
 February 2004 - Hardcover
 Brands & Brand Management
Our price: n/a (list: $32.95)
Used from: $1.99
Information updated on 03/13/2020 		Buy Brands and Branding from Amazon

1 book found
 
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