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Marieke de Mooij

subjects Marieke de Mooij writes about International Marketing
Marieke de Mooij's profile Profile not yet available


1 book found
 
Global Marketing and Advertising : Understanding Cultural Paradoxes
Buy Global Marketing and Advertising : Understanding Cultural Paradoxes from Amazon  By de Mooij, Marieke Amazon's customers rating

Cultural diversity influences marketing and advertising at all levels: consumer behaviour, research methodology, philosophies of how advertising works, advertising strategy, concept and execution....

Ranking at Amazon 6084613
 Sage Publications
 July 1997 - Paperback
 International Marketing
Our price: n/a (list: $47.95)
Used from: $2.47
Information updated on 03/16/2020 		Buy Global Marketing and Advertising : Understanding Cultural Paradoxes from Amazon

1 book found
 
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