Establishing a reputation for customer trust, transparency, and advice will be a differentiator. Congratulations to Glen Urban for moving 'best marketing practice' up a notch.
Digital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better...
From the Sloan Management Review comes a remarkable collection of articles written by highly regarded experts in the field of e-business. This second book in the MIT SMR series is aimed at those...
