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Books you should read
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By Godin, Seth
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Amazon's customers rating 
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior
Ranking at Amazon 156962
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Portfolio
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May 2005 - Hardcover
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Marketing
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Our price: n/a (list: $23.95)
Used from: $0.18
Information updated on 02/19/2014
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By Ryan Madson, Patricia
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Amazon's customers rating
In an irresistible invitation to lighten up, look around, and live an unscripted life, a master of the art of improvisation explains how to adopt the attitudes and techniques used by generations of...
Ranking at Amazon 105288
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Harmony Books
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May 2005 - Hardcover
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Innovation & Creativity
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Our price: $9.19 (list: $16.95)
Used from: $2.09
Information updated on 03/14/2020
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By Levitt, Steven D.
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Amazon's customers rating
Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? What...
Ranking at Amazon 179834
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William Morrow
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May 2005 - Hardcover
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Economics
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Our price: $9.89 (list: $25.95)
Used from: $0.25
Information updated on 03/15/2020
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By Hyun, Jane
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Amazon's customers rating
You're educated and ambitious. Sure, the hours are long and corporate politics are a bane, but you focus on getting the job done, confident that you will be rewarded in the long run. Yet, somehow,...
Ranking at Amazon 1470429
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Collins Lifestyle
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May 2005 - Hardcover
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Career & Employment
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Our price: $17.93 (list: $25.99)
Used from: $2.56
Information updated on 03/17/2020
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By Chester, Eric
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Amazon's customers rating
""Businesses need to stop focusing on 'paradigm shifts' and 'strategic initiatives' and realize that none of that makes any sense if your front-line employees don't 'give a damn.'"" —Rhoda...
Ranking at Amazon 1196724
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Dearborn Trade Publishing
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May 2005 - Paperback
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Customer Services
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Our price: $34.59 (list: $19.95)
Used from: $1.1
Information updated on 03/16/2020
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By de Brabandere, Luc
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Amazon's customers rating
Unlock and Embrace a New Mindset about Business Creativity The 20th century saw the United States dominate the world of innovation, but at the dawn of the 21st century it’s become pretty clear...
Ranking at Amazon 988392
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Dearborn Trade, a Kaplan Professional Company
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May 2005 - Hardcover
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Change Management
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Our price: $13.98 (list: $20)
Used from: $1.25
Information updated on 03/16/2020
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By Du Plessis, Erik
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Amazon's customers rating
* Draws on the very latest research into the workings of the human brain
Ranking at Amazon 2610038
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Kogan Page Ltd
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May 2005 - Hardcover
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Advertising
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Our price: $39.5 (list: $45)
Used from: $3.99
Information updated on 02/19/2020
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By Crasnick, Jerry
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Amazon's customers rating
The movie Jerry Maguire and HBO series Arli$$ barely skimmed the surface. Now the true inside story of the sports agent business is exposed as never before. During baseball's evolution from national...
Ranking at Amazon 488832
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Rodale Press
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May 2005 - Hardcover
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Media & Entertainment Industries
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Our price: $14 (list: $24.95)
Used from: $1.49
Information updated on 03/16/2020
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By Krames, Jeffrey
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Amazon's customers rating
Proven leadership lessons from the author of the international bestseller The Welch Way Techniques Jack Welch used to create great leaders and drive unprecedented financial...
Ranking at Amazon 99583
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McGraw Hill
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May 2005 - Hardcover
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Business Leaders
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Our price: $17.26 (list: $29)
Used from: $1.49
Information updated on 03/09/2020
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By Kotler, Philip
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Amazon's customers rating
"If you had the opportunity to ask one of the world's preeminent authorities on marketing one question, what would you ask? Now you don't have to decide. According to Kotler distills the essence of...
Ranking at Amazon 2512226
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AMACOM - American Management Association
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May 2005 - Paperback
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Marketing
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Our price: $11.91 (list: $17.95)
Used from: $2.67
Information updated on 03/15/2020
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By Beller, Ken
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Amazon's customers rating
Values are top-of-mind in business these days and have become especially important in today’s challenging marketing environment. But do you actually understand values—what they are, where...
Ranking at Amazon 3569217
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Kaplan
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May 2005 - Hardcover
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Market Research
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Our price: n/a (list: $25)
Used from: $1.8
Information updated on 03/15/2020
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By Jaffe, Joseph
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Amazon's customers rating
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than...
Ranking at Amazon 832572
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John Wiley & Sons
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May 2005 - Hardcover
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Advertising
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Our price: $11.95 (list: $29.95)
Used from: $0.1
Information updated on 03/17/2020
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By Almond, Steve
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Amazon's customers rating
A self-professed candyfreak, Steve Almond set out in search of a much-loved candy from his childhood and found himself on a tour of the small candy companies that are persevering in a marketplace...
Ranking at Amazon 688095
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Harvest Books
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April 2005 - Paperback
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Food, Beverage & Tobacco Industries
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Our price: $11.99 (list: $16.95)
Used from: $0.97
Information updated on 03/13/2020
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By Russell Melton, William
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Amazon's customers rating
People are taking jobs abroad more than ever, yet overseas employment has never been more complicated or risky. New markets and new opportunities draw professionals overseas, even as the world as we...
Ranking at Amazon 4429147
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Intercultural Press
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April 2005 - Paperback
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International Business
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Our price: $17.95 (list: $24.95)
Used from: $1.51
Information updated on 03/15/2020
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By Florida, Richard
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Amazon's customers rating
Research–driven and clearly written, bestselling economist Richard Florida addresses the growing alarm about the exodus of high–value jobs from the USA. Today's most valued workers...
Ranking at Amazon 1799883
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HarperBusiness
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April 2005 - Hardcover
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Human Resources
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Our price: n/a (list: $25.95)
Used from: $0.1
Information updated on 03/16/2020
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