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Books you should read
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By Underhill, Paco
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Amazon's customers rating 
Profiling malls as powerful intersections of American consumer marketing, the media, and street culture, an examination of malls as reflections of commercial and social culture considers what does and
Ranking at Amazon 3224670
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Simon & Schuster
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February 2004 - Hardcover
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Consumer Behavior
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Our price: $11.88 (list: $24.95)
Used from: $0.1
Information updated on 03/15/2020
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By Butteriss, Margaret
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Amazon's customers rating
Corporate MVPs create extraordinary value for the organization by consistently exceeding expectations. MVPs produce tangible and dramatic business results; they improve the people they work with and...
Ranking at Amazon 7442137
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John Wiley & Sons
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February 2004 - Hardcover
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Human Resources
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Our price: $5.9 (list: $55)
Used from: $3.53
Information updated on 03/19/2020
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By Hays, Constance L.
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Amazon's customers rating
A definitive history of Coca-Cola, the world’s best-known brand, by a New York Times reporter who has followed the company and who brings fresh insights to the world of Coke, telling...
Ranking at Amazon 3145153
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Random House
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February 2004 - Hardcover
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Food, Beverage & Tobacco Industries
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Our price: $47.04 (list: $25.95)
Used from: $1.75
Information updated on 03/17/2020
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By McFedries, Paul
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Amazon's customers rating
Language wears many hats, but its most important job is to help us name or describe what's in the world. Words define us, our actions, even our existence. And just when you think that you have all the
Ranking at Amazon 3966326
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Broadway Books
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February 2004 - Paperback
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Miscellaneous
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Our price: $14.02 (list: $23)
Used from: $3.39
Information updated on 03/13/2020
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By Prahalad, C.K.
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Amazon's customers rating
In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The...
Ranking at Amazon 1463390
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Harvard Business School Press
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February 2004 - Hardcover
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Competition
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Our price: $39.97 (list: $39.95)
Used from: $1.13
Information updated on 03/14/2020
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By Nonaka, Ikujiro
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Amazon's customers rating
Knowledge Management (KM) is the art and science of utilizing knowledge as the most important resource towards gaining competitive advantage in today's business environment. Despite the huge and...
Ranking at Amazon 4051855
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John Wiley & Sons
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February 2004 - Hardcover
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Knowledge Management
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Our price: n/a (list: $49.95)
Used from: $30.85
Information updated on 03/19/2020
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By Friend, Graham
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Amazon's customers rating
To get any new business idea off the ground you must have a plan--and if you need to raise funds to finance the business or get the approval of senior management, it must be a convincing plan. This...
Ranking at Amazon 2731513
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Bloomberg Pr
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February 2004 - Hardcover
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Planning
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Our price: $49 (list: $29.95)
Used from: $0.64
Information updated on 03/13/2020
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By Slater, Robert
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Amazon's customers rating
"If leadership is an art, then surely Jack Welch has proved himself a master painter." --BusinessWeek on Jack Welch Jack Welch on Leadership distills the bestselling...
Ranking at Amazon 1242134
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McGraw Hill
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February 2004 - Paperback
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Business Leaders
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Our price: n/a (list: $10.95)
Used from: $2.38
Information updated on 03/13/2020
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By Clifton, Rita
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Amazon's customers rating
Although the balance sheet may not even put a value on it, a company's brand, or its portfolio of brands, is its most valuable asset. For some companies the brand can account for as much as 70...
Ranking at Amazon 3097158
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Bloomberg Pr
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February 2004 - Hardcover
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Brands & Brand Management
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Our price: n/a (list: $32.95)
Used from: $1.99
Information updated on 03/13/2020
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By Robinson, Alan
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Amazon's customers rating
A worker in one of Europe's largest wireless communication companies showed his manager how to repair an error that was costing the company $30 million per year. A secretary at Grapevine Canyon Ranch...
Ranking at Amazon 1580261
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Berrett-Koehler Pub
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February 2004 - Hardcover
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Innovation & Creativity
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Our price: $34.99 (list: $24.95)
Used from: $4
Information updated on 03/18/2020
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By Shipler, David K.
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Amazon's customers rating
“Most of the people I write about in this book do not have the luxury of rage. They are caught in exhausting struggles. Their wages do not lift them far enough from poverty to improve their...
Ranking at Amazon 1085840
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Knopf
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February 2004 - Hardcover
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Poverty
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Our price: n/a (list: $29.95)
Used from: $0.25
Information updated on 03/19/2020
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By Leckey, Andrew
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Amazon's customers rating
“Spend! Spend! Spend! Where Did Tyco’s Money Go?†by James B. Stewart, from The New Yorker“The Decline and Fall of the Cult of Equity†by Andrew Hill, from the...
Ranking at Amazon 13277928
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Vintage Books
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January 2004 - Paperback
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Business History & Biography
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Our price: $4.44 (list: $15)
Used from: $2
Information updated on 03/14/2020
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By Zook, Chris
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Amazon's customers rating
All companies must grow to survive--but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving...
Ranking at Amazon 731577
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Harvard Business School Press
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January 2004 - Hardcover
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Business Growth
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Our price: $18.32 (list: $35)
Used from: $1.88
Information updated on 03/19/2020
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By Callahan, David
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Amazon's customers rating
You're standing at an ATM. It can't access account information but allows unlimited withdrawals. Do you take more than your balance? David Callahan thinks most of us would. While there have always...
Ranking at Amazon 1586245
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Harcourt
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January 2004 - Hardcover
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Business Ethics
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Our price: $16.98 (list: $26)
Used from: $0.25
Information updated on 02/27/2020
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By Scott, Susan
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Amazon's customers rating
Fully revised and updated—the national bestselling communication skills guide that will help you achieve personal and professional success one conversation at a time. The master teacher of...
Ranking at Amazon 9474
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Berkley Pub Group
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January 2004 - Paperback
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Business Communications
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Our price: $10.29 (list: $17)
Used from: $0.25
Information updated on 03/19/2020
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