|
|
|
Books you should read
|
|
|
|
|
| |
|
|
 |
By Mackay, Charles
|
Amazon's customers rating 
This classic survey of crowd psychology offers an illuminating and entertaining look at three grand-scale swindles. Originally published in England in 1841, its remarkable tales of human folly reveal...
Ranking at Amazon 885499
|
|
Dover Pubns
|
|
August 2003 - Paperback
|
|
Scandals and Fraud
|
Our price: $6.95 (list: $6.95)
Used from: $1.98
Information updated on 03/19/2020
|
 |
|
|
|
|
|
| |
|
|
|
|
By Lenskold, James D.
|
Amazon's customers rating
ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that,
Ranking at Amazon 1273357
|
|
McGraw Hill
|
|
August 2003 - Hardcover
|
|
Marketing
|
Our price: $5.88 (list: $47)
Used from: $3.14
Information updated on 03/17/2020
|
|
|
|
|
| |
|
|
|
|
By Hill, Dan
|
Amazon's customers rating
In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into...
Ranking at Amazon 4689556
|
|
John Wiley & Sons
|
|
August 2003 - Hardcover
|
|
Brands & Brand Management
|
Our price: $12 (list: $35)
Used from: $3.99
Information updated on 03/10/2020
|
|
|
|
|
| |
|
|
|
|
By Conti, Peter
|
Amazon's customers rating
Life can be tough for real estate professionals these days. Even with interest rates at historically low levels, the uncertain economy makes homeowners hesitant to relocate or trade up. There just...
Ranking at Amazon 1611542
|
|
Dearborn Trade Publishing
|
|
August 2003 - Paperback
|
|
Home Buying & Selling
|
Our price: $16.72 (list: $18.95)
Used from: $0.25
Information updated on 03/16/2020
|
|
|
|
|
| |
|
|
|
|
By Brown, Paul
|
Amazon's customers rating
How did Kevin O’Connor help create DoubleClick, the innovative marketing technology company...two software companies...dozens of products...and now the “disappearing†DVD, a product
Ranking at Amazon 1564416
|
|
Crown Business
|
|
August 2003 - Hardcover
|
|
Innovation & Creativity
|
Our price: n/a (list: $25.95)
Used from: $4.06
Information updated on 03/16/2020
|
|
|
|
|
| |
|
|
|
|
By Booher, Dianna
|
Amazon's customers rating
Offering advice and outlining best practices, with a minimum of theoretical discussion, this guide for sales professionals covers prospecting, consultation, presentations, closing deals, negotiations...
Ranking at Amazon 4816132
|
|
Dearborn Trade Publishing
|
|
August 2003 - Paperback
|
|
Sales
|
Our price: $2.99 (list: $19.95)
Used from: $5
Information updated on 03/14/2020
|
|
|
|
|
| |
|
|
|
|
By Rylatt, Alastair
|
Amazon's customers rating
Winning the Knowledge Game focuses on the thinking and attitudes required to remain knowledgeable, competitive and high performing.Topics include: having a winning strategy, improving collaboration...
Ranking at Amazon 12708372
|
|
Butterworth-Heinemann
|
|
August 2003 - Paperback
|
|
Knowledge Management
|
Our price: $29.79 (list: $56.95)
Used from: $25.77
Information updated on 03/19/2020
|
|
|
|
|
| |
|
|
|
|
By Mooney, James
|
Amazon's customers rating
Ranking at Amazon 21625947
|
|
Thoemmes Pr
|
|
August 2003 - Hardcover
|
|
Organization
|
Our price: n/a (list: $45)
Used from: n/a
Information updated on 03/13/2020
|
|
|
|
|
| |
|
|
|
|
By George, Bill
|
Amazon's customers rating
In the wake of continuing corporate scandals there have been few, if any, CEOs that have stepped forward as models of "doing things right"―except the former chairman and CEO of Medtronic, Bill...
Ranking at Amazon 875455
|
|
Jossey-Bass
|
|
August 2003 - Hardcover
|
|
Leadership
|
Our price: $5.83 (list: $35)
Used from: $0.9
Information updated on 03/16/2020
|
|
|
|
|
| |
|
|
|
|
By Kouzes, James
|
Amazon's customers rating
When it was initially written in 1987, few could have predicted that The Leadership Challenge would become one of the best-selling leadership books of all time. Now, faced with the new challenges of...
Ranking at Amazon 355325
|
|
John Wiley & Sons
|
|
August 2003 - Paperback
|
|
Leadership
|
Our price: $4.5 (list: $22.95)
Used from: $0.01
Information updated on 03/15/2020
|
|
|
|
|
| |
|
|
|
|
By WetFeet, Press
|
Amazon's customers rating
So you know McKinsey is the Big Kahuna of all management consulting firms, and the idea of getting an offer from this gold star sends you into dizzy raptures. But you're not quite sure what sets...
Ranking at Amazon 8510689
|
|
Wetfeet.Com
|
|
August 2003 - Paperback
|
|
Consulting
|
Our price: n/a (list: $24.95)
Used from: n/a
Information updated on 03/13/2020
|
|
|
|
|
| |
|
|
|
|
By Krugman, Paul
|
Amazon's customers rating
The national bestseller: A galvanizing work from America's leading economic critic―a book that will set the terms of the political debate for years to come. No one has more...
Ranking at Amazon 132449
|
|
W. W. Norton & Company
|
|
August 2003 - Hardcover
|
|
Economics
|
Our price: $2.55 (list: $25.95)
Used from: $0.25
Information updated on 03/16/2020
|
|
|
|
|
| |
|
|
|
|
By Guevara, Ernesto Che
|
Amazon's customers rating
 The book of the popular movie STARRING GAEL GARCIA BERNAL NOW A NEW YORK TIMES BESTSELLER
Ranking at Amazon 28151
|
|
Ocean Press
|
|
August 2003 - Paperback
|
|
Business in Latin America
|
Our price: $7.69 (list: $16.95)
Used from: $1.16
Information updated on 03/17/2020
|
|
|
|
|
| |
|
|
|
|
By Pearsall, Paul
|
Amazon's customers rating
True or false: Stress is good for you. Conventional wisdom insists that the statement is false, that stress is a thief robbing us of our ability to relax and enjoy life to its fullest. But for...
Ranking at Amazon 2067901
|
|
Hampton Roads Publishing Company
|
|
August 2003 - Hardcover
|
|
Personal Success
|
Our price: $2.98 (list: $22.95)
Used from: $1.09
Information updated on 03/15/2020
|
|
|
|
|
|
| |
