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Books you should read
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By Micklethwait, John
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Amazon's customers rating 
From the acclaimed authors of A Future Perfect comes the untold story of how the company became the world’s most powerful institution. Like all groundbreaking books, The Company...
Ranking at Amazon 1212312
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Modern Library
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March 2003 - Hardcover
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Business History & Biography
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Our price: $30 (list: $21.95)
Used from: $2.52
Information updated on 03/14/2020
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By Wheeler, Alina
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Amazon's customers rating
From an interactive website to a business card, a brand must be recognizable, differentiated and help build customer loyalty. This indispensable resource presents brand identity fundamentals and a...
Ranking at Amazon 543947
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Wiley
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February 2003 - Hardcover
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Brands & Brand Management
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Our price: $13.04 (list: $39.95)
Used from: $3.99
Information updated on 03/19/2020
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By Hofstede, Geert
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Amazon's customers rating
Geert Hofstede has completely rewritten, revised and updated Culture′s Consequences for the twenty-first century, he has broadened the book′s cross-disciplinary appeal, expanded the...
Ranking at Amazon 868454
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Sage Publications
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February 2003 - Paperback
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International Business
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Our price: $115.94 (list: $126)
Used from: $55.39
Information updated on 03/14/2020
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By Bedbury, Scott
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Amazon's customers rating
What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often...
Ranking at Amazon 723217
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Penguin Books
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February 2003 - Paperback
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Brands & Brand Management
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Our price: $12.99 (list: $16)
Used from: $1.03
Information updated on 03/16/2020
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By Norton Smith, Richard
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Amazon's customers rating
This is the acclaimed biography of a giant of American journalism. As editor-publisher of the Chicago Tribune, Robert R. McCormick came to personify his city. Drawing on McCormick's personal papers...
Ranking at Amazon 1666372
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Northwestern University Press
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February 2003 - Paperback
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Business Leaders
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Our price: $29.95 (list: $29.95)
Used from: $4
Information updated on 02/06/2020
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By Brown, Stephen A.
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Amazon's customers rating
A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailing milieux, in a number of different...
Ranking at Amazon 14157597
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M.E.Sharpe
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February 2003 - Hardcover
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Finance - Corporate
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Our price: $155.8 (list: $200)
Used from: $80.06
Information updated on 03/16/2020
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By Kuo, David
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Amazon's customers rating
An insider offers a glimpse at the dot.com world as he recreates one of the biggest failures of the NASDAQ collapse--the fall of Value America.
Ranking at Amazon 4046005
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Back Bay Books
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February 2003 - Paperback
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Dot Com
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Our price: $21.99 (list: $14.95)
Used from: $0.25
Information updated on 03/14/2020
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By Loehr, James
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Amazon's customers rating
We live in digital time. Our pace is rushed, rapid-fire, and relentless. Facing crushing workloads, we try to cram as much as possible into every day. We're wired up, but we're melting down. Time...
Ranking at Amazon 371727
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Free Press
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February 2003 - Hardcover
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Time Management
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Our price: $13.92 (list: $28)
Used from: $0.25
Information updated on 03/19/2020
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By Garfield, Bob
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Amazon's customers rating
"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."--Miami Herald A witty and frank look at the ad biz from one
Ranking at Amazon 7528669
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McGraw Hill
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February 2003 - Hardcover
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Advertising
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Our price: $7.91 (list: $34)
Used from: $1.49
Information updated on 03/13/2020
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By MacGregor Burns, James
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Amazon's customers rating
An award-winning historian critically examines the role of leadership in the twenty-first century, outlining a program of "Transforming Leadership," through which leaders can become agents of positive
Ranking at Amazon 335409
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Atlantic Monthly Press
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February 2003 - Hardcover
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Leadership
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Our price: $27.32 (list: $25)
Used from: $2.16
Information updated on 03/14/2020
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By Barnett, Rebecca
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Amazon's customers rating
The scandals of 2002 are continuing into 2003 - our headlines are filled daily with revelations of accounting fraud, corporate corruption and billion dollar equity losses that have wiped out...
Ranking at Amazon 8187351
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Winning Your Way, Inc.
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February 2003 - Paperback
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Personal Success
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Our price: n/a (list: n/a)
Used from: $2.92
Information updated on 03/15/2020
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By Zaltman, Gerald
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Amazon's customers rating
How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached. This title provides practical synthesis of the cognitive sciences. Drawing heavily on
Ranking at Amazon 534006
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Harvard Business School Press
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February 2003 - Hardcover
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Customer Services
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Our price: $33.63 (list: $35)
Used from: $1.22
Information updated on 03/19/2020
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By Ramsey, Dave
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Amazon's customers rating
A simple, straight-forward game plan for completely making over your money habits! Best-selling author and radio host Dave Ramsey is your personal coach in this informative and interactive...
Ranking at Amazon 91083
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Nelson Books
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January 2003 - Paperback
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Finance - Personal
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Our price: $16.98 (list: $19.99)
Used from: $1.19
Information updated on 03/13/2020
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