Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne cover
Strategy & Competitive Advantage

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim and Renée Mauborgne

Argues for value innovation and creating uncontested market space instead of fighting rivals.

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ASIN 1591396190
Category Strategy & Competitive Advantage
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